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Editorial

Logos are undoubtedly back this season. Pierpaolo Piccioli for Valentino gives in to them with disarming abandon, conscious that fashion less for the red carpet and more for the ‘street’ has to speak to young generations, who seem to be suffering from a kind of horror vacui. Stealing the logo from ’70s and ’80s scarf prints, Piccioli added it to classic suits and coats, and practically everything else, including camouflage jackets and trousers, shirts, sweatshirts, tracksuits and jeans with maxi turn-ups. The logo was often highlighted by neon colours like fluorescent pink against camouflage patterns. The result was a ‘couture’ take on streetwear but the opposite was also true: a more ‘inclusive’, less elitist couture, even with the Valentino logo.