Tommy Hilfiger showed his collection in Shanghai because, as he said backstage, “Someone once told me to go to where your customers are.” And since the brand is in partnership with Tmall, the e-commerce giant owned by Alibaba, and each piece is immediately shoppable in China, it made sense for the American sportswear icon to travel to the far north of the Huangpu River, which cuts through the centre of the city. The show was packed with easy, highly saleable pieces, from tracksuits in bold colours with contrasting bands worn with sliders and branded socks to matching bra tops, bombers, parkas, patchwork shirts, hooded sweatshirts, polo shirts, blazers and sailor stripes worn with cargo trousers. Everything came in the brand’s unmistakable red, white and blue, with additions of black and grey. The American dream is served.