Ralph Lauren has adopted ‘see now buy now’ but will not abandon his signature penchant for “rugged beauty and romance of the American West”. Opting for a palette that ranged from white to black to earthy tones with bright touches of purple and fuchsia in the finale, the show featured a series of cowgirl looks that blended masculine and feminine: rustic checked or embroidered shirts with fringed skirts, blouses with deep necklines with slim trousers and metal belts, slip dresses with crochet insets and the ever-present fringes worn with cowboy hats, sheath dresses with classic Native American motifs, and large themed jewellery, including maxi necklaces and drop earrings.