Philipp Plein remembers his first show in Milan in 2009. A decade after the event, which the designer recalls with relish despite the hard times back then, Plein showed at Palazzo Clerici which, with its stucco and frescos, contrasts and emphasises this collection’s tech-streetwear style. It included extra-long down jackets with contrasting lining topped with a skull logo, worn with tailored outfits and tracksuits and solid, Swarovski-encrusted sneakers. The T-shirts in various colours worn under outerwear, blazers and sweatshirts featuring Tony Montana from ‘Scarface’ came from a ‘see-now-buy-now’ capsule collection launched with the rest of the collection. Given the repetition in the looks, the focus was on decoration: camouflage, animal, skulls, glossy effects, glitter and lots of logos, including seasonal logos from past shows, because an anniversary is still an anniversary.