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Editorial

Simon Porte Jacquemus’s collections are often infused with a youthful romanticism. His previous work evoked the beaches of Marseille and this one looked to rural life in the hills around Montpellier. The designer comes from a countryside home and the young men in the presentation represented the farm workers, bakers and village kids he grew up alongside. They wore clothes that harked back to traditional French workwear, comfortable “real” clothes, in wool and cotton, matching cassocks and trousers filled with pockets, chunky sweaters, rustic shirts and technical gilets. Some of the pieces were decorated with rural scenes, such as a windmill, sheaves of corn and sprigs of rosemary. For festival days, there were also soft, relaxed suits in earthy countryside yellows.