Freeing up the metropolitan man to dress in mountain apparel gives king Giorgio an invaluable satisfaction, which is perhaps why he named this collection ‘Liberty’. The liberty to wear fur (eco-fur in line with the brand’s broader policy) over a jacket and tie or to choose soft, warm plush fabrics for formal suits. The liberty to wear a zipped velvet blouson over a classic shirt, a cloak over a blazer or a big red fringed scarf over a refined coatigan. Or to strap a backpack over an iridescent suit with technical or quilted trousers, to wear a sailor’s cap or balaclava on your head, or to wrap a furry stole around your neck and shoulders. In short, it was all about the freedom to make men’s most atavistic internal and external instincts ethical and stylistically (and socially) acceptable.