Olivier Rousteing inverted Pierre Balmain’s quote “fashion is not revolution but evolution” into “fashion is not evolution but revolution”. He spoke of how digital is becoming increasingly important for Millennials. His aim is to reinforce the brand’s codes whilst attracting the younger generation. He added embellishments to military looks, cadet jackets and olive green biker jackets shot through with zips, fluid knits, skinny trousers in a mix of jersey, paracord and nylon processed like the most elaborate of embroidery. Chain mail had silver and gold reflections, while PVC was unusually used for coats and trousers or inset into knitwear. These were followed by outerwear in fringed bouclé, graphic T-shirts and lots of bright effects that culminated in the evening looks in the finale.