Flowering is a metaphor for an irrepressible human need: to show off in the ritual dance of social life. Flowering is the prosecutio temporis of having been enclosed, necessarily forced to stay indoors because of an indecipherable mystery of nature.

Like a gardening tailor, Moralioglu has sewed for Erdem a series of pieces embellished with floral embroidery, gathered dresses teamed with refined headpieces and fashionable skirts.